Employee Appreciation: More Than a Thank You

Employee Appreciation: More Than a Thank You

When employees feel appreciated, they become more engaged. When you work with engaged employees, your business sees  higher productivity and better results. Doesn’t this sound like a win-win situation? Appreciating your employees is more than just a “thank you” or a pat on the back. While that simple recognition is important, giving an unexpected token of appreciation will go far in earning the respect of your employees. Here are 5 ways to let your team know that you value and respect them: Make all thank yous personal. Whether you’re leaving a note, sending an email or stopping by their desk, be specific and sincere when you share your appreciation. This is especially effective when any level of management communicates this with their team. Give an edible reward. Your team has been working hard, maybe skipping lunches or staying late into the evening to get a big project done. Ordering takeout or taking the crew out for a meal is a great way to strengthen team bonds and recognize their achievements. You could also consider customizing some snack packs and edible gifts for your associates to munch on in the office. Present a formal award. Personalize a plaque, create a certificate and frame it, customize a crystal paperweight or other award and present it to your employee. These formal gifts are great for long-time or high-achieving associates. Give gifts that match their personalities. Have an associate who is addicted to coffee? Thank them for going above and beyond with a coffee mug and a bag of coffee. Is he or she into health and fitness? Custom water bottles or reusable lunch...
3 Ways to Recognise Employees

3 Ways to Recognise Employees

According to Tony Robbins, world authority on leadership psychology, humans have six needs: certainty variety significance connection growth, and contribution As an employer, it may not be realistic to serve all six, but you can and should serve this basic need for significance. Why significance? Significance means employees feeling unique, important, special or needed. In fact, everyone loves to feel this kind of appreciation.  One easy way to achieve this is to recognise employees on their anniversary.   By anniversary, I mean the date they joined your business, not their birthday or wedding anniversary. When and how you celebrate, of course, is up to you, however the key is consistency. 3 ways to celebrate Speaking of celebrations, here are 3 ways to celebrate an employee’s anniversary. Acknowledge commitment: Ensure the celebration is actioned upon on the day in question.  It may be a personalised note, a phone call or taking time to stop by their desk and personally thank them for another year of service. Acknowledgement goes a long way to strengthening employee loyalty and engagement.Cost: a few minutes of your time. Celebrate with food: Many say celebrating behind closed doors is not the done thing so why not consider throwing a little party for a milestone anniversary like 5 years of service.  Depending on the number of staff, you may want to make this a group celebration.  It will not only boost morale, but it will show the rest of your employees how much you value them. Whether you shout everyone a coffee or organise a tray of muffins.  Be consistent.Cost: approx. $25 – $100 total, depending on the size of your company. Give a personalised gift:...
Customer Appreciation Gifts – How To Say Thank You

Customer Appreciation Gifts – How To Say Thank You

Whilst saying “thanks” has a nice ring to it, words don’t always carry the strength that actions do. If you’re in the customer service business—and every business is in some degree, how do you show your appreciation to customers?  More import an fly, how do you make your “thanks” fun and memorable? Here are some interesting ways to thank your customers.  Which ones are your favourite? You’ll notice some common threads amongst each suggestion.  That’s simply because every method really should not only be relevant and personalised but noticeable and sincere. 7 customer appreciation thank you ideas Write a note:  A hand-written note is a rare way of showing gratitude however it really works.   Of course this option may not be feasible based on the number of clients you have however imagine the impact it will have.   The extra time is worth it! You’ll make your customer’s day—everyone loves receiving real mail! Loyalty program: Invite your loyal customers to join a special rewards program for VIPs.  You don’t need to go overboard. It may simply be a coupon discount valid on their birthday or a special promotion offered to them only at select times of the year.  People loved to be made to feel special. A surprise upgrade:  Does your business run on membership? Thank a selection of customers with a free, spontaneous upgrade. Host an event: Throw a party or seasonal event for your special customers. It may be in-store or at a casual location such as a park however the aim is to have fun and you’ll learn a lot more about each other. Free goodies: You can randomly select days during the year to offer...
Using Promotional Products To Create Brand Awareness

Using Promotional Products To Create Brand Awareness

It’s very easy to discount promotional products as a thing that ‘everyone else’ does and something that is just not you.  But think again.  Used in the right way they can very cleverly create brand awareness and promote your products and services for a long time to come. Here are a few little ideas on how to choose a promotional product for your business. Items that reflect your company You know a promotional product has worked when people remember your business and think of you next time they need your services. We know that these days promotional items come in a huge range of clever, nifty and fun things.  Before you get carried away, the first thing to think about when choosing a promotional item is ‘does it reflect your business  and suit your target market‘. Price point The next most important element is price.  Somehow things always come down to money.  Depending on the size of your business and what you plan to do with the product can determine how many of your chosen product you need to purchase.  Remember, the more you buy the cheaper the price. Easy to brand Don’t forget that the product you choose needs to be easy to brand and most importantly, your name or logo needs to be visible and easy to read. The longer the product can be used, the more your business will be promoted and at the end of the day your advertising money has been well spent. Find something useful and trendy Look for a product that is useful and trendy as it will help to leave a positive lasting impression....
What Is More Effective – A Personalised Branded Gift Or A Coupon?

What Is More Effective – A Personalised Branded Gift Or A Coupon?

When it comes to gaining new customers, or encouraging others to try your product, what do you think is the most effective approach? Does it matter what you sell? Is your approach dictated by your target market? Or is it simply a matter of preference? A personalised branded gift Tangible gifts, given to prospective and existing clients, help to create a relationship that can make all the difference. Personalised gifts go a step further than a piece of printed paper, and make the recipient feel unique and important. Not only will they totally appreciate the thought but it helps to keep your brand, in their mind, longer. What if they don’t buy though? You have to be honest with yourself.   Not everyone who receives your thoughtful gift will jump online and buy more. But don’t let that dissuade you.  Even if they don’t bite the bullet and purchase from you, word of mouth becomes very powerful. They may chat to another colleague, friend or business partner and therefore refer your business and its products to someone else that might be interested. It becomes free advertising. Everyone loves FREE things! Are coupons a thing of the past? Mass handouts of coupons in promotional giveaway bags are still popular. Yes, they are a very inexpensive alternative to a physical product but are they as effective? More often than not, tossed away or misplaced, a leaflet or pamphlet with a promo code in itself is not going to entice someone to buy unless they have been fence-sitting and now see their chance to jump in to save money. Personalised gifts for loyal customers and promotional...
Giving Small Business Gifts – How To Wow On Budget

Giving Small Business Gifts – How To Wow On Budget

When you’re an emerging small business owner, getting client attention (or prospective client attention) means competing with bigger businesses with bigger budgets. It’s not just a Christmas gift, it’s about giving them something memorable at trade shows, at first client meetings, or with their purchase from your eCommerce store. Small Business = Small Budget You might put aside a decent budget for your customer presents but you’re still marketing on a small business budget compared to mega-competitors! If you’re trying to get your product into retail, and you’re allocating a substantial part of your budget to wowing them, you’re still not competing with the “Private Jet” approach of multinational competitors. At trade shows too, your $5 per head budget won’t compete even if it seems like a big outlay to you! Important: measuring the success of small business gifts Like all marketing expenses, you should be measuring the return on your investment. Do you need to set up a unique URL in Google Analytics (or include a QR code) to track how many recipients took action after receiving your gift? Will you offer a call to action with your gift and then monitor how many “deals” are purchased? Will you track social shares and thank-you messages as ROI? This will influence your choice of gift – for example a very visual gift will get more social shares and word of mouth but a highly practical one will get more one on one brand exposure.   A call to action based gift (tying an offer into it) will generate easy financial monitoring. If you chose beans for example – the...